Aramark Sports & Entertainment › Insight to Impact
Our relationship as an execution partner began with creating a logomark for the established Insight to Impact platform. Our next challenge was to develop an extended brand campaign around five pre-existing brand attribute icons and client-provided strategy. The resulting campaign is simple yet bold. Each ad in the series features an attribute with copy and image derived from actual case studies as relevant examples of how Aramark Sports & Entertainment delivers on their brand promise.